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Annica is one of a few persons I connect with on a deeper level in my life. She has a very broad and profound understanding of how ‘thinking and feeling’ impacts our lives on a daily basis and which effect this has on our entire life. Always be aware and convinced that a result or personal target can be achieved if the right initial baby steps are taken with the appropriate mindset. As a good listener with an ‘outside perspective’, she is able to bring awareness into limiting beliefs which prevent each of us from reaching our full potential to live a maximized life.

She provides numerous examples of real experiences which help to better understand behavioral patterns and what needs to be implemented to replace outdated and limiting subconscious beliefs. Important to realize is that Annica experienced very challenging times herself. Due to personal belief, conviction, determination, persistence, and passion, she succeeded in making a U-turn and evolved to become greater and outgrow the version of herself she used to believe she was. In order to become your best version, you need someone who did and experienced the journey from the bottom trough to the peak or from a low vibrational personal version to a high ultimate personal version. Annica is unique and is proud of it because she did it herself, against all odds, she already knew how important it is to ‘always believe in yourself’ and ‘to know thyself’. She will be able to redirect and fine-tune your journey to become the best version of yourself which will help you to feel exceptional and unique again.

Mischa Cornet
Head of Sales & Conducting Officer


Working with Annica has been a brilliant experience. Together we laid my strengths and resources free, clearing out limiting beliefs and making a plan on how to use them on a regular basis. We also looked at the areas of development. Why are some things still challenging after so many years of professional experience? I changed my perspective on some tasks which I felt were challenging which took the pressure off me.

We worked on some very concrete business examples which I successfully put into practice. This is one of the qualities I appreciate most in working with Annica. Being concrete, close to the client’s needs, developing a solution together. Annica watched me perform and gave me feedback which was one of the most valuable experiences. We covered a range of subjects from difficult conversations, planning, leadership, to goal setting and sales.

You might ask whether coaching has a long term effect, once the coaching process is closed. I can only answer with a clear yes. While talking to a potential client, I could hear Annica’s voice in my head, as I was tempted to fall back into my old behavior. I adapted my approach immediately and got the deal!

Overall, this coaching experience has been the best I have had. I have learned a lot, not just from a business perspective but also from a human perspective. Annica’s holistic approach, seeing the client as she or he is, non-judgemental, focused on the client’s growth is what makes a great coach.

Tatjana von Bonkewitz
Advisor & strategic partner in organisational transformation


I had the great pleasure to be mentored by Annica on a start-up project in the Young Enterprise Project, where our project SOVI was the winner and went on to compete internationally. Her unique approach to instill her trust and confidence in my capacity, led to a raving success with our project.

Annica has made a huge impact on my day-to-day thinking and has taught me strong communication and mindset skills as well as great leadership values. She is talented, always positive and full of energy; I therefore strongly recommend Annica.

Alessio Weber


I met Annica for the first time during one of her workshops. Annica has the talent to put you at ease and let the best of you come out. She gave me very clear guidance on real experiences and helped me adapt my communication style to achieve my goals.

Sahar Azari


The difference between me before and after working with Annica and feeling the impact on my life is exactly the same as between a bird in a cage and a private pilot. I love, so much, how I feel when we talk. I feel bubbles in my stomach, going up to my head. I want to run!

Feeling that all fears are unreal and breakable, feeling unstoppable, feeling the happiness, fulfillment and achievement of your dreams before starting to work on them, is nothing but the magical impact of having Annica as my coach.

I can see myself succeeding in everything I do!

Noha Elramly
Entrepreneurship & Architecture


Annica has the ability to bring out the best in you. Not by giving compliments, but actually by asking these “tough” questions that sometimes you are afraid asking yourself and you are constantly postponing giving the answers. Every session with Annica brings me closer to my real, happy, confident me. Annica has this amazing way of redefining the “hard questions” in a way that you really want to answer them and move forward. As a social entrepreneur I am a strong believer that solutions are possible if we take responsibility, if we take action and if we enjoy what we are doing. Having someone like Annica by my side makes my entrepreneurial journey easier, happier and more meaningful. With her honesty, her ability to analyze what I express and reflect back the true image of who I am, her ability to empathize and understand me and my journey, she has become someone that I truly trust. I highly recommend her not only as a coach but also as a friend! Yes, Annica is definitely the friend you would like to have. Thank you again Annica for helping me become who I really am.

Elfi Dontis
Social Entrepreneur