I was honored to be invited by Annica Törneryd to the Women’s Entrepreneurship Day event, in Luxembourg. It was such a unique, inspiring & fun event. What I love about Annica and her unfiltered, no-nonsense style, is that whether she talks to the Prime Minister of Luxembourg or to her kids, there is no difference, and she keeps you on your toes!!! Thank you for sharing your journey, and what it truly means to be a woman entrepreneur (the good, the bad, and everything in between 😄😭😭🤔🥰🙌🤯🤬😍).

Fadima Fievee
Digital Marketing &VA


After one session with Annica, my life has literally changed. Having been practising as a Hypnotherapist and life coach for a few years, I struggled with the marketing and confidence to attract clients. After meeting Annica, I was so inspired by her authentic nature and business acumen, and already after one coaching session, I felt confident to push myself to another level. I attracted clients immediately. Her coaching is unique and the questions she asks helps me believe I can build a successful business. Annica is a highly skilled coach and an inspirational woman, I am truly privileged to have worked with her.

Kuldeep Sehajpal


I am a dreamer. I have the tendency to have loads of great ideas without being able to put them into practice. Lately, it became really stressful, having my head full of dreams, going back to work and trying to do things I love and at the same time, being a good mum and partner. I was not able to even chose which dreams I want to make true.

Annica is an achiever. It is a great inspiration for me to learn from somebody who manages to make her dreams real with such great energy. Her strength seems to empower everybody she attracts into her circle.

She helped me to get clear regarding what is important in my life and what are my values. She taught me simple and practical tools to stay focused, that is helping me every day to do my work and still keep the energy for my personal projects and family.

Annica is also a great listener. She knows exactly when you need to be pampered and when you need a kick in the butt. She pinpoints the root of your problem with incredible accuracy and helps you see it with the same clarity.

It was great to meet with other people in the Mastermind group and see that even if we come from completely different backgrounds, we share the same fears and struggles. It was beautiful to see my fellow Masterminders grow, inspire and be inspired.


Klaudia Sauerová
Yoga Teacher


Since I came in contact with Annica one year ago so many things have fallen into place and when looking back I see how much I have accomplished and changed. Annica has especially helped me to see my value, coached me before public speaking and salary negotiations. With Annica, so many more doors have opened for me and I don’t even want to think about where I would (still) be if I hadn’t contacted her last year.
Annica is a direct and genuine coach, she is extremely generous with her time and efforts. If you are looking for a coach that will help you take your career and self-esteem to the next level, Annica is your choice.

Sophia Karlsson
Head of Business Development


Annica is one of a few persons I connect with on a deeper level in my life. She has a very broad and profound understanding of how ‘thinking and feeling’ impacts our lives on a daily basis and which effect this has on our entire life. Always be aware and convinced that a result or personal target can be achieved if the right initial baby steps are taken with the appropriate mindset. As a good listener with an ‘outside perspective’, she is able to bring awareness into limiting beliefs which prevent each of us from reaching our full potential to live a maximized life.

She provides numerous examples of real experiences which help to better understand behavioral patterns and what needs to be implemented to replace outdated and limiting subconscious beliefs. Important to realize is that Annica experienced very challenging times herself. Due to personal belief, conviction, determination, persistence, and passion, she succeeded in making a U-turn and evolved to become greater and outgrow the version of herself she used to believe she was. In order to become your best version, you need someone who did and experienced the journey from the bottom trough to the peak or from a low vibrational personal version to a high ultimate personal version. Annica is unique and is proud of it because she did it herself, against all odds, she already knew how important it is to ‘always believe in yourself’ and ‘to know thyself’. She will be able to redirect and fine-tune your journey to become the best version of yourself which will help you to feel exceptional and unique again.

Mischa Cornet
Head of Sales & Conducting Officer


Working with Annica has been a brilliant experience. Together we laid my strengths and resources free, clearing out limiting beliefs and making a plan on how to use them on a regular basis. We also looked at the areas of development. Why are some things still challenging after so many years of professional experience? I changed my perspective on some tasks which I felt were challenging which took the pressure off me.

We worked on some very concrete business examples which I successfully put into practice. This is one of the qualities I appreciate most in working with Annica. Being concrete, close to the client’s needs, developing a solution together. Annica watched me perform and gave me feedback which was one of the most valuable experiences. We covered a range of subjects from difficult conversations, planning, leadership, to goal setting and sales.

You might ask whether coaching has a long term effect, once the coaching process is closed. I can only answer with a clear yes. While talking to a potential client, I could hear Annica’s voice in my head, as I was tempted to fall back into my old behavior. I adapted my approach immediately and got the deal!

Overall, this coaching experience has been the best I have had. I have learned a lot, not just from a business perspective but also from a human perspective. Annica’s holistic approach, seeing the client as she or he is, non-judgemental, focused on the client’s growth is what makes a great coach.

Tatjana von Bonkewitz
Advisor & strategic partner in organisational transformation