Take your career, public speaking and self-esteem to the next level

Since I came in contact with Annica one year ago so many things have fallen into place and when looking back I see how much I have accomplished and changed. Annica has especially helped me to see my value, coached me before public speaking and salary negotiations. With Annica, so many more doors have opened for me and I don’t even want to think about where I would (still) be if I hadn’t contacted her last year.
Annica is a direct and genuine coach, she is extremely generous with her time and efforts. If you are looking for a coach that will help you take your career and self-esteem to the next level, Annica is your choice.

Sophia Karlsson
Head of Business Development

From limiting beliefs to full potential

Annica is one of a few persons I connect with on a deeper level in my life. She has a very broad and profound understanding of how ‘thinking and feeling’ impacts our lives on a daily basis and which effect this has on our entire life. Always be aware and convinced that a result or personal target can be achieved if the right initial baby steps are taken with the appropriate mindset. As a good listener with an ‘outside perspective’, she is able to bring awareness into limiting beliefs which prevent each of us from reaching our full potential to live a maximized life.

She provides numerous examples of real experiences which help to better understand behavioral patterns and what needs to be implemented to replace outdated and limiting subconscious beliefs. Important to realize is that Annica experienced very challenging times herself. Due to personal belief, conviction, determination, persistence, and passion, she succeeded in making a U-turn and evolved to become greater and outgrow the version of herself she used to believe she was. In order to become your best version, you need someone who did and experienced the journey from the bottom trough to the peak or from a low vibrational personal version to a high ultimate personal version. Annica is unique and is proud of it because she did it herself, against all odds, she already knew how important it is to ‘always believe in yourself’ and ‘to know thyself’. She will be able to redirect and fine-tune your journey to become the best version of yourself which will help you to feel exceptional and unique again.

Mischa Cornet
Head of Sales & Conducting Officer

Best coaching experience I have had!

Working with Annica has been a brilliant experience. Together we laid my strengths and resources free, clearing out limiting beliefs and making a plan on how to use them on a regular basis. We also looked at the areas of development. Why are some things still challenging after so many years of professional experience? I changed my perspective on some tasks which I felt were challenging which took the pressure off me.

We worked on some very concrete business examples which I successfully put into practice. This is one of the qualities I appreciate most in working with Annica. Being concrete, close to the client’s needs, developing a solution together. Annica watched me perform and gave me feedback which was one of the most valuable experiences. We covered a range of subjects from difficult conversations, planning, leadership, to goal setting and sales.

You might ask whether coaching has a long term effect, once the coaching process is closed. I can only answer with a clear yes. While talking to a potential client, I could hear Annica’s voice in my head, as I was tempted to fall back into my old behavior. I adapted my approach immediately and got the deal!

Overall, this coaching experience has been the best I have had. I have learned a lot, not just from a business perspective but also from a human perspective. Annica’s holistic approach, seeing the client as she or he is, non-judgemental, focused on the client’s growth is what makes a great coach.

Tatjana von Bonkewitz
Advisor & strategic partner in organisational transformation

Awardwinning mentoring

I had the great pleasure to be mentored by Annica on a start-up project in the Young Enterprise Project, where our project SOVI was the winner and went on to compete internationally. Her unique approach to instill her trust and confidence in my capacity, led to a raving success with our project.

Annica has made a huge impact on my day-to-day thinking and has taught me strong communication and mindset skills as well as great leadership values. She is talented, always positive and full of energy; I therefore strongly recommend Annica.

Alessio Weber


I met Annica for the first time during one of her workshops. Annica has the talent to put you at ease and let the best of you come out. She gave me very clear guidance on real experiences and helped me adapt my communication style to achieve my goals.

Sahar Azari

I can see myself succeeding in everything I do!

The difference between me before and after working with Annica and feeling the impact on my life is exactly the same as between a bird in a cage and a private pilot. I love, so much, how I feel when we talk. I feel bubbles in my stomach, going up to my head. I want to run!

Feeling that all fears are unreal and breakable, feeling unstoppable, feeling the happiness, fulfillment and achievement of your dreams before starting to work on them, is nothing but the magical impact of having Annica as my coach.

I can see myself succeeding in everything I do!

Noha Elramly
Entrepreneurship & Architecture